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How COVID-19 Illuminates Opportunities to Create a Better ‘New Normal’

April 17, 2020 by Avi Kantor

The COVID-19 virus has changed our world. It’s brought out the best and worst in people and exposed many of our shortcomings as a culture and a global society. We were clearly unprepared. Hospital emergency rooms and healthcare workers are overwhelmed. Apparently, we have not created a healthcare system that can consistently respond well to such a crisis. Schools, businesses, state and local governments have had to shut down and go virtual. There’s been a global economic and financial contraction reminiscent of the Great Depression. Many people are unable to work, and earn a living. Some are concerned about the long term viability of their businesses or their employer’s business; they’re justifiably concerned about their futures. Yet, in cities around the world, healthcare workers, police, firemen, grocery store employees, and anyone else who must serve the public despite the virus are being applauded and recognized for their service. Governments and charitable organizations are rallying, attempting to help those most in need.


Individually, we’ve all had to deal with social distancing, isolation, and the psychological effects of fear and uncertainty. Some of us have had to deal with actual COVID-19 infections, the resulting sickness, and even ultimate death among our family, friends, and colleagues. Reported domestic violence, suicide hotline activity, and alcohol consumption are all on the rise. And yet, there’s good news too. In practicing social distancing, people are demonstrating not only enlightened self-interest for their own health but also for the health of others. Families are spending time, sharing meals, doing homework, engaging in games and other activities together; doing things that previously they were too busy, over-scheduled, and over-committed to plan or engage in.

“Happiness and freedom begin with a clear understanding of one principle: some things are within our control and some things are not. It is only after you have faced up to this fundamental rule and learned to distinguish between what you can and can’t control that inner tranquility and outer effectiveness become possible.” – Epictetus, Greek Stoic Philosopher, 55-135 AD

Does anyone doubt that there will be a “new normal” when things settle down and we’re able, with some conditions, to leave our homes and go back to work? Most of us are not in a position to directly influence whether or not the country is better prepared for future pandemics, the economy can be restructured to grow again and eventually recover from this deep economic and financial crisis, or repair the many damages to the political and social fabric of our society. As the quote from Epictetus implies, we should focus on what we can control.

If history is any indication, we can’t count on the general population to make dramatic positive personal changes in the aftermath of the coronavirus. Instead, people will yearn for the way things were, the lifestyles they once had, and the comfortable, yet false, sense of security they once enjoyed. Many will revert back to habitual behavior, indulging in news, social media, idle conversation, and/or rumination about matters that they have no control over.

When people talk about the silver lining that has come out of this crisis, I hear a lot about how people are kinder, more considerate, more generous, and caring. People seem to suddenly feel genuinely grateful for good health, food, safe homes, family, friends, small comforts, and a civil society. Might we apply what we know about habits, routines, and human behavior to make gratitude an enduring and prominent part of the new normal?

“When we are challenged we do not rise to our expectations, we fall to our level of practice” – Archilochus, Greek Poet, 680-645 BC

In many ways, the coronavirus has been the ultimate stress test of our values and our intentions. Might we also remember what we’ve become acutely aware of during this unprecedented time? This crisis has revealed to many of us that our pre-coronavirus “goals” in life may not have reflected what matters most. If we are to survive and live happy, fulfilling, meaningful, and joyful lives, isn’t it imperative that we get our priorities straight and that we live with high intention?

“What many of us are discovering right now is that things we valued a few months ago don’t actually matter: our cars, the titles on our business cards, our privileged neighborhoods. Rather what’s coming to the forefront is a shift to figuring out what we find intrinsically rewarding…when a crisis hits, everything is put to the real test…The challenge then becomes wrapping our struggles into our values, because what we value only has meaning if it’s important when life is hard. To know if they have worth, your values need to help you move forward when you can barely crawl and the obstacles in your way seem insurmountable.” – Shane Parrish, Farnam Street blog

We named our process the Universal Framework because we’ve found, regardless of specific methods and circumstances, that all effective strategies and plans follow a similar pattern of discovering and illuminating what matters most, thinking about and designing actions to improve situations and circumstances, implementing and executing on plans and strategies, and, importantly, overseeing results, monitoring and adapting to new situations and circumstances (what we call stewardship). In our experience, where people often fall short despite their best intentions is being accountable for execution, ongoing monitoring, and adaptation. Thus, throughout this ongoing process, in addition to our roles as advisors, planners, and collaborators, we see ourselves as accountability partners with our clients and co-collaborators. We think it’s a win-win.


In the “new normal”, rigid, long-term planning and plans will be impractical and likely sub-optimal; too much will remain unknown and unknowable. It behooves us all to be flexible, agile, and adaptable in our thinking and actions. Despite the volatility, uncertainty, complexity, and ambiguity ahead, we have the opportunity to not only shift the way we think about wealth and our priorities but also to rebuild and reorganize our lives around our values; to walk our talk about money, wealth, and what truly matters to us individually, as families, and collectively as a civilized society. And make no mistake about this; what we decide and do will matter. We’re in this together.

Filed Under: New Normal Tagged With: Collaboration, Gratitude, Stewardship, Universal Framework

Crisis Creates an Opportunity to Focus on What Matters Most

March 20, 2020 by Avi Kantor

“Everything can be taken from a man but one thing: the last of the human freedoms—to choose one’s attitude in any given set of circumstances, to choose one’s own way.” -Viktor Frankl, Holocaust Survivor

A global pandemic. Panic buying of supplies. Stocks declining steeply. Schools and businesses closing. Cities under lockdown.

All of our lives have been disrupted.

Under these conditions, psychologists and neuroscientists understand and expect that many people will experience fear, anxiety, and an inability to focus and think clearly. They call this the “amygdala hijack”, singling out the emotional part of the brain – the amygdala – that triggers our primitive “fight or flight” response to perceived danger. With the whole world triggered by unprecedented events – events that could potentially spiral even further into uncharted territory – how might we keep from being amygdala hijacked? How might we remain calm, centered, and focused?

Of course, there are intoxicants of all forms and escapism that can temporarily distract our minds from current events. But keep us calm, centered, and focused? Probably not. Many have turned to mindfulness meditation, yoga, exercise, and other forms of relaxation. I’m an advocate of many of these disciplines. Our work, though, suggests that there’s another option.

"I am grateful for" written in a notebook with a pen.

Over the years, we’ve been very intentional about practicing Gratitude. Our experience has been that Gratitude has helped us, our family members, our colleagues, and clients appreciate the many blessings we all have and find the good in even the most challenging situations. This practice has never been more relevant and necessary for our collective wellbeing.

Through the lens of Gratitude, we have an opportunity to refocus our minds on what’s essential for our wellbeing; that which brings us happiness, fulfillment, meaning, and joy. We call this True Wealth. But regardless of what one calls it, there are enduring parts of our lives that persist despite the coronavirus, the stock market, and the disruption that’s affected us all. For most of us, this includes our family, our continued good health (if we’re currently blessed with good health), our Faith, the many diverse experiences we’ve had and continue to have, and the joy of contributing to the wellbeing of others.

Holocaust survivor Viktor Frankl said, “Everything can be taken from a man but one thing: the last of the human freedoms—to choose one’s attitude in any given set of circumstances, to choose one’s own way.” Now is our time to choose…to choose Gratitude and True Wealth…and to help others do the same.

Filed Under: True Wealth Tagged With: Gratitude, True Wealth, VUCA

What Really is Estate Planning? Part 2

February 18, 2020 by Avi Kantor

Last month, I discussed how traditional estate planning focuses on wills, trusts, and other legal, tax, and financial structures. I emphasized that such an approach has been largely unsuccessful in sustaining multi-generational wealth. I proposed that if we “Put People First”, we might better sustain wealth and help people live more happy, fulfilled, meaningful, and joyous lives.

So, how might we put people first? We’ve developed what we call a “Universal Framework”. The framework breaks planning down into four phases – Discovering, Designing, Implementing, and Stewarding. Our framework keeps people top-of-mind as we engage in ANY planning process and implement financial and legal structures. By keeping people top-of-mind during each planning phase, we believe that planning becomes more relevant and ultimately more successful. Why? Traditional estate planning often focuses on minimizing taxes by dividing money among beneficiaries and/or deferring the payment of taxes. What winds up happening is that assets get distributed to unprepared beneficiaries, only to see those assets dissipated because beneficiaries weren’t engaged in the long-term planning and strategy of the family. In other words, the plans don’t involve the beneficiaries; they are done to them. We believe that what’s missing is the participation and involvement of all family members – in other words, the people.

What might we do differently? We begin by focusing on each individual’s True Wealth – that which is most essential for each family member. Each individual family member’s clarity and awareness about their values and priorities and their vision of the future prepares them to contribute to the overall planning, implementation, and stewarding of a family’s assets.

Much like a successful sports team or a high-performing orchestra, family members need processes and structure in order to perform at their best as an organization or enterprise. Everyone participates and contributes, even if their contribution is relatively small. This notion of a “Family Enterprise” seeks to optimize the way a family functions together; that is, the enterprise seeks to optimize the people, process, and structure of the family.

To carry the metaphor of a sports team or orchestra one step further, we (The Certior Group) function much like a “conductor” or “general manager”, maintaining the flow and momentum of the planning process. We adapt our Universal Framework to collaborate with other professionals. We then focus our endeavors on keeping people top of mind as we co-create, curate, and optimize products and services for the benefit of our client families. Our role is to maintain collective focus on long-term individual and multi-generational family happiness, fulfillment, meaning, and joy. It’s our notion of what “Stewardship” is all about.

Filed Under: Collaboration, Estate Planning, Family Enterprise Tagged With: Collaboration, Estate Planning, People First, Stewardship

What Really is Estate Planning?

January 20, 2020 by Avi Kantor

Most lay people would probably respond “wills and trusts.” If you ask professionals who specialize in estate planning, you might get answers like “preserve and protect money and assets for future generations” or “minimizing taxes and maximizing the transfer of assets.” Both perspectives are certainly accurate. But this raises the question, “Why do we do estate planning?” In other words, what are we trying to accomplish when we do estate planning?

If we look at the typical professional approach, it boils down to maximizing the money and wealth transferred and assuming that that will best serve the people involved (i.e., the family). For this article, we’ll call this Approach #1. But if you could read people’s minds, I would speculate that what most people really want is for their family to remember and honor them by capturing and leveraging their lifetime of experiences and wisdom to help their family thrive for generations. We’ll call this Approach #2.

The statistics for Approach #1 are not encouraging. As much as 70% of family wealth is lost by the end of the 2nd generation and over 90% by the end of the third. In other words, all of documents, structures, governance, education, etc. that has historically gone into Approach #1 has resulted in a meager success rate. There’s actually a folk saying for this phenomenon – Shirtsleeves to shirtsleeves in three generations.

We believe it makes more sense to “Put People First”; to not let taxes, structures, distributions, etc. drive the estate planning process. We often see that the typical estate planning process “leaves the people behind” because it focuses and prioritizes legal documents, saving taxes, and maximizing asset transfers, etc. Instead, we believe in first building individual, self and social awareness; nurturing emotional intelligence, enhancing communication skills; and setting the conditions for collaboration (Putting the People First). THEN, utilizing the traditional tools and techniques of estate planning to enhance the outcome and serve the people, not the other way around.

Why ultimately do we put people first? In order to optimize multi-generational True Wealth; that is, to help people live happy, fulfilled, meaningful, and joyous lives.

Filed Under: Estate Planning Tagged With: Estate Planning, Family Culture, Family Office, People First

Strengthening Families by Putting People First

December 7, 2019 by Avi Kantor

Happy Holidays! In the spirit of the season, I thought it would be appropriate to reprise a post from 2018 that speaks to the value of Gratitude. May this be a time of Peace and Goodwill for you and your family.

Much of what I’ve learned about Gratitude has come from personal experience. When I look back, every personal crisis I’ve had has ultimately led to me to Gratitude. Whether it’s a serious illness, or a major setback in business or an unexpected accident, I now see the positives in those events and feel grateful for what I’ve learned from them. I’ve learned that adversity can be a great teacher, if you pay attention to the lessons. It wasn’t always that way.

I’ve learned a lot about Gratitude from my colleagues and friends at Empowered Wealth. Many have had personal or family health issues. We have all learned to appreciate and not take good health for granted. We’ve all learned the value of having family members who get along and care about each other. I think we share the value of friendship and being part of a community where we feel like we belong. It’s one of the reasons why I love living here in Jackson.

Most of all, my experiences have taught me the value of Gratitude is a lifestyle, a practice that starts with self-respect and respect for others, grows into appreciation for the many blessings we all have, and inspires the spirit of generosity that gives fulfillment and meaning to the way we live our lives.

Filed Under: True Wealth Tagged With: Appreciation, Fulfillment, People First

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